Better Collective inks content deal with Chicago Tribune

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Affiliate The Chicago Tribune and Better Collective have agreed to a content agreement that will mix the newspaper’s sports journalism with the group’s sports betting products.
For the 18 million monthly readers of the Tribune, Better Collective will offer predictions, advice, analysis, and links to betting sites for forthcoming games.
“Our readers depend on The Trib for sports news and information, and the recent expansion of legalized sports gambling in our readership area makes this relationship with Better Collective a relevant approach to serve our readers,” said Mitch Pugh, executive editor of the Chicago Tribune.

The agreement will co-brand Action Network, a Better Collective subsidiary, and is anticipated to begin in mid-August, just in time for the start of the new NFL season.

The Midwest and Chicago have a ton of fantastic sports enthusiasts that enjoy a wide variety of sports, according to Marc Pedersen, VP and CEO of Better Collective US.

We are thrilled to be able to provide the Chicago Tribune’s devoted readers who are interested in learning more about sports and sports betting with interesting information, statistics, and advice.

Chad Millman, Chief Content Officer of Action Network, continued by saying that the company was “thrilled” with the agreement.

Better Collective has a collection of websites, including, US Bets, and, that provide a variety of editorial material, bookmaker information, data insights, and betting advice.

The organization and The Philadelphia Inquirer reached a similar agreement in May, under which the Inquirer’s 10 million monthly readers will have access to sports betting content, including numbers and data.

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