The Pools launches promotion to drive new player acquisition

Home » The Pools launches promotion to drive new player acquisition

To assist affiliates in attracting new players, The Pools has started a promotional campaign.
The Pools will give out 10,000 free entries to its “Classic Pools” game as the company gears up to commemorate its centennial season.
Players can win one of The Football Pools’ cash prizes by accurately predicting score draws, including a weekly £3 million ($3.7 million) jackpot.

Former English footballer Michael Owen has been selected to serve as the face of this campaign. The former Manchester United and Liverpool star will serve as the “face” of The Pools’ new 10,000-game prize.

Generations in this nation have grown up with the Football Pools, according to Owen.

It’s a remarkable accomplishment to have reached its 100th season, and by giving away these 10,000 games, we hope to provide many players the chance to play for nothing and make it a truly memorable one.

“It would be incredible if we had players who took home rewards that would change their lives.”

In an effort to attract new players to the brand, affiliates will have access to specific assets to promote the campaign.

We know how much people adore The Pools; for many players and families, matchdays wouldn’t be the same without it, according to Derek Lloyd, CEO of The Football Pools and The Pools.

So, as we enter what will be a historic year for our business, we want them to have this game on us. We also plan to soon be presenting them with some of our renowned Pools checks.

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