Oddsworks has signed a partnership agreement with BetMGM, under which Oddsworks will deliver proprietary and third-party content on BetMGM’s Betguard Remote Gaming Server.
Oddsworks is a gaming content and interactive technology provider to the regulated and real-money gaming markets.
The collaboration is set to begin this year in Michigan, New Jersey, Pennsylvania, and West Virginia.
Larry DeMar, President of Oddsworks, stated: “We are excited to be collaborating with BetMGM to provide our unique, proven game content through the versatile Betguard platform.
“We are excited to collaborate with BetMGM and expand our respective operations. BetMGM is a well-known and admired brand. They’re also an excellent business partner.”
In addition, BetMGM has named actor Jerry Ferrara as a celebrity brand ambassador and podcast host.
Ferrara will co-host BetMGM’s weekly sports podcast, Unleashed, as well as take part in fan events and BetMGM promotional campaigns.
According to Ferrara: “As a sports fanatic, I couldn’t be more thrilled about legalized sports betting and the opportunity to collaborate with an industry leader like BetMGM.
“It’s an honor to be the first BetMGM ambassador to co-host Unleashed, and I’m looking forward to sharing my passion and knowledge with other sports fans.”
Matt Prevost, CRO at BetMGM, added: “Jerry Ferrara is a gifted actor as well as an avid sports fan. We’ll collaborate to create entertaining, one-of-a-kind content for our podcast and other BetMGM-related opportunities that we believe sports fans will enjoy.” MGM Resorts International recently reported a $1 billion year-on-year revenue increase for the second quarter, owing to the success of its Las Vegas operations.