Better Collective has extended its long-term agreement with Sport1 for the latter’s new online sports betting division.
Magic Sports Media GmbHb and Sport1 have joined forces with Better Collective under the banner of the Sport1 Medien Group for the new agreement, which aims to provide both subsidiaries with data, statistics, and content for the new SPORT1.de sports betting page.
The partnership will be co-branded by wettbasis.com, a Better Collective label, and will go live in August 2022.
Better Collective CEO Jesper Sgaard confidently announced the new deal: “Sport1 is a popular sports platform in Germany and a well-known brand among most Germans.” We are excited to get started, and I know my colleagues at Wettbasis.com are working hard to be ready with appealing and engaging content for the Bundesliga season, as well as in time for the upcoming World Cup in football in November.”
Dr. Matthias Kirschenhofer, Board Member of Sport1 Medien AG and Managing Director of Sport1 GmbH and Magic Sports Media GmbH, stated after the deal was announced, “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely new approach to sports betting collaboration!”
“We are collaborating to enter a rapidly growing and economically interesting market.” We will provide sports betting fans with appealing content on our digital platform using our new offer and Better Collective’s innovative tools to increase their betting success rate.”