Affili8, a UK-based iGaming startup, has changed its name to iGaming Agency (iGA). However, the acronym is dangerously close to the Indian Gaming Association’s IGA.
Furthermore, after securing several contracts across the industry, iGA is expected to exceed its year two turnover target of £500,000 ($604,000).
Founded in 2020 in Stockton-on-Tees by Chris O’Rourke, Richard Paget, and Chris Sutherland, the newly named iGA has signed multiple deals in recent months to provide clients with SEO, Paid Search, Social Media Marketing, Affiliate Marketing, and Content Writing services.
Founder Chris O’Rourke commented on iGA’s name change and success, saying, “Our initial plan was to build an affiliate network for the iGaming sector to promote casinos and bookmakers, but market forces saw us attract a number of businesses for consultancy as well.”
“When we first started down that path, the fact that we were called Affili8 was very confusing for potential customers because they did not expect us to pitch SEO and other services.”
“iGaming Agency as a trading name is a ‘does what it says on the tin’ brand name that establishes our primary areas of expertise,” O’Rourke added. We are now present in 16 countries and are overjoyed that our hard work and dedication have paid off in such a short period of time.”
Though the UK start-up deemed the title change necessary, it remains to be seen whether iGaming Agency is a source of more or less confusion in the UK market.