AS Monaco has signed an agreement with operator Casino Secret to become a new iGaming partner for the Japanese market.
Following the signing of Japanese player Takumi Minamino in June and the launch of its Japanese Twitter account a few weeks ago, the French football club has increased its commitment to fans in the country.
AS Monaco CEO Jean-Emmanuel de Witt stated that the club has seen “growing interest” in Japan and plans to expand its presence there through this partnership.
“We are thrilled to welcome Casino Secret as our regional partner,” said de Witt. “AS Monaco is an iconic Ligue 1 club with a strong international dimension, and it is gaining traction in Japan, particularly with Takumi’s arrival.”
“We are excited to begin this new collaboration with Casino Secret in order to expand our presence in Japan and provide Japanese football fans with some unique jointly created content.”
Casino Secret will be AS Monaco’s “Official Online Gaming Partner” in Japan for the next two seasons.
Both parties will work together on a digital campaign that will include a series of “high-impact” content tailored to a Japanese audience.
“Since our launch in 2018, the Casino Secret brand has been growing exponentially in Japan, which has led us to win several awards voted on by the community of players,” said Nadir Ounissi, Founder and CEO of Casino Secret.
“In the past, we collaborated with other partners in the football industry; now, as one of Japan’s leading online gaming companies, it is natural for us to take the next step and collaborate with AS Monaco, a world-renowned club.”