Playtech has strengthened its relationship with Buzz Bingo by introducing a new wallet integration.
A single wallet instance will now connect Buzz Bingo’s entire retail and online business, powered by Playtech’s information management solution (IMS) platform.
According to Playtech, this is the culmination of a long-term project that supports its “ONE vision.”
“This is a major milestone for Buzz Bingo and Playtech and our long-term partnership,” said Marat Koss, Playtech’s Vice President of Interactive Gaming.
“Our team and everyone at Buzz Bingo have put in a tremendous amount of effort to achieve seamless single wallet connectivity across all retail and online operations.”
“We are extremely proud to be a part of providing an improved experience for players across all Buzz clubs and Buzz Bingo online.”
Customers will be able to use a single account to play bingo, slots, and other games with the new wallet.
Funds can be deposited online and used in a physical club, or deposited in a retail location and used for online play, or vice versa. Customers’ winnings can also be withdrawn in person at any Buzz location.
The new wallet also enables cross-channel customer relationship management (CRM) activities through the use of the Playtech Engagement Centre toolset.
“Playtech has been a critical partner in the Buzz Bingo journey since day one, and the achievement of delivering a single wallet instance across our entire retail estate and online presence cannot be overstated,” David Evans, Digital Operations Director at Buzz Bingo, added.
“Against the backdrop of extremely difficult times, with long-term club closures due to the Covid-19 pandemic, our collaboration has created something truly groundbreaking.”