The Saxony-Anhalt State Administrative Office has granted Novo Interactive subsidiary BluBet Operations a license to operate virtual slot machine games in Germany.
Novo Interactive runs the Novoline online platform, which features a variety of virtual slot games from various developers.
BluBet is one of the first providers to receive such a permit, and the company is now on a white list compiled by the Joint Gaming Authority of the Federal States.
“The State Treaty on Gaming gives us licensed providers a clear mandate: we must steer the gaming needs of millions of people into legal, safe channels – away from the illegal market,” Novo Interactive MD Oliver Bagus said.
“This necessitates appealing gaming products.” We take this channeling mission very seriously, and we are now putting it into action with our virtual Novoline platform.”
In Germany, Novo Interactive has an additional license for sports betting activities. Löwen Entertainment, one of the country’s largest gaming machine manufacturers and arcade operators, owns the company.
The announcement comes just a week after The Gauselmann Group received a German virtual slot machine gaming license after initially filing an application with the Administration Office in July 2021.
The approval allows The Gauselmann Group to provide players with access to its virtual slots titles under the Merkur Spiel brand. Under the new Interstate Treaty on Gambling, German gaming restrictions were tightened last year. The move sparked industry backlash, prompting Kindred Group to withdraw its Unibet brand from the country.