Guy Fieri has joined Pollard Banknote’s portfolio of licensed games for use on printed instant tickets.
The Emmy Award-winning television host and New York Times bestselling author is a “one-of-a-kind” chef and restaurateur.
“He is globally adored for his love of food and his deep appreciation for the hardworking people in the restaurant industry,” Pollard Banknote said of Fieri. “In 2019, the dynamic TV show host received a coveted star on the celebrated Hollywood Walk of Fame.”
“Guy and his team at Knuckle Sandwich, LLC have also built a thriving food and beverage empire.” Flavortown Kitchen, a 175-location delivery-only restaurant brand that offers Guy’s authentic flavors to complement his 80+ scratch kitchen restaurant concepts worldwide, is his most recent creation.”
Fieri debuted his first-ever half-time commercial during Super Bowl LVI in February 2022, which drew an estimated 208 million viewers.
Pollard Banknote stated that his brand, which prioritizes food, fun, and philanthropy, is a great fit for the lottery industry, particularly instant tickets.
“Pollard Banknote strives to deliver entertaining, exciting, and diverse brands to our lottery clients, and we are confident that the endless possibilities presented by Guy Fieri instant tickets, in terms of both art design and prize, will be well received,” Pollard Banknote Vice President, Sales & Marketing Brad Thompson said.
“Guy Fieri’s instantly recognizable persona, combined with his extensive philanthropic endeavors, align well with lotteries seeking to launch dynamic new instant tickets that will increase returns to good causes.”