Torino Football Club has named PlanetPay365 as its Official Value-Added Services Partner.
The new partnership will kick off on Saturday when Torino hosts Lazio, with PlanetPay365 serving as the Match Sponsor.
“We are delighted to welcome PlanetPay365 to our family of partners,” Torino FC Commercial Director Lorenzo Barale stated.
“This collaboration, which will officially begin on the occasion of our season debut at home in Serie A against Lazio, will soon bring many benefits for our fans, who will thus have access to value-added services designed for them.”
PlanetPay365, which is owned by Planet Entertainment, a division of the SKS365 group, was founded with the goal of “proposing a technological and multifunctional solution capable of increasing the potential of any commercial activity.”
Along with Torino, the company has partnerships with Lazio, Roma, and Fiorentina from Serie A.
“The partnership with Torino strengthens our presence in Serie A and makes us particularly proud, because it is a legendary team that not only made the history of Italian football, but that can count on a particularly strong and enthusiastic fan base,” said SKS365 Chief Commercial Officer Troy Cox.
“The agreement will enable us to capitalize on the ‘interactive’ nature of our offering: we will engage in joint engagement activities with Torino with the goal of increasing the level of sports entertainment and making the company even more unique and original.”
Torino won its first game in Serie A last weekend, defeating newly promoted Monza 2-1. On Saturday, the club hosts Lazio at Stadio Olimpico Grande Torino in its second league match.