Amazon and Directv have agreed to a multi-year deal that will bring Prime Video’s exclusive Thursday Night Football lineup to NFL fans who visit over 300,000 sports bars, restaurants, hotel lounges, casinos and sportsbooks, retail shops and services, and many other locations around the world.
On top of the well-known national chains, Directv for Business now provides live TNF action to local pubs all over the world. Fans attending any of the venues will have access to Thursday Night Football’s extensive pregame, halftime, and postgame coverage.
Existing Directv for Business customers who subscribe to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice PLUS, or the Spanish-language Commercial Mas Ultra will receive the new Prime Video TNF feed for free.
The final NFL preseason matchup on August 25 will be the first TNF game available to commercial accounts via Directv for Business.
Starting on September 15, the partnership will also include the entire 15-game slate of regular season Thursday Night Football games.
“The sports media landscape continues to evolve rapidly,” said Rob Thun, Chief Content Officer at Directv, “and the focus on delivering a great experience to our entire range of customers must remain at the center of that evolution.”
“This agreement between Amazon and Directv for Business comes at an important time when more streaming companies are acquiring exclusive rights to marquee sports programming and fans want to cheer on their teams at home and while out with friends, family, and coworkers at bars, restaurants, and other businesses.”