Genius Sports pens content partnership with Bally’s Interactive

Home » Genius Sports pens content partnership with Bally’s Interactive

Genius Sports has announced the details of its new content partnership with Bally’s Interactive, which will see Genius provide data and streaming solutions to Bally’s brands.
Genius will provide its full suite of data and streaming solutions to Bally’s brands, including its Bally Bet online sportsbook, according to the terms of the agreement.
Genius will assist Bally’s in increasing profits and improving operational performance by implementing the Genius Trading Service (GTS) sportsbook solution.

Bally’s will have access to Genius’ data rights portfolio, which includes the English Premier League, NFL, Nascar, and Liga MX, among others. NFL products and services will also be made available, including real-time statistics, proprietary next-gen stats, and official sports betting data feeds.

“Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps,” said Adi Dhandhania, COO of Bally’s Interactive North America.

Genius will also provide thousands of low latency video feeds via its streaming solution. Customers of Bally’s will be able to wager live on football streams from Argentina, China, Colombia, and Iceland, as well as a number of global FIBA basketball and FIVB volleyball leagues.

“With its brands and impressive line-up of official sports team partners, we are thrilled to enter into such a broad partnership with Bally’s Interactive,” said Genius CEO Mark Locke.

“Our highly customized official data, trading, risk, and live streaming solutions will power first-class betting experiences for Bally’s customers throughout the United States.”

Genius released its Q2 2022 financial results last week, reporting a 27% year-on-year revenue increase.

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