Catena Media is preparing to launch affiliate services in Kansas later this month.
Governor Laura Kelly announced last week that the Sunflower State’s sports betting market will open in September.
Operators will be able to accept wagers beginning September 1, with an official launch scheduled for September 8 – the start of the new NFL season.
As a result, Catena is completing plans to launch sports betting affiliate services in Kansas. The company has already made pre-launch offers to operators, stating that it has “detailed plans” for the state and future US jurisdictions.
Ohio, Maryland, and Massachusetts are among them, with the latter two expected to launch sports betting in 2023.
Catena will aim to leverage the reach of its website portfolio, which includes LegalSportsReport.com, TheLines.com, and GamingToday.com, in each state.
“Our strong portfolio of national and regional sites puts us in a strong position ahead of the massive customer acquisition period we see when any new state launches sports betting,” said Dustin Gouker, Vice President of North America, Content at Catena Media.
“We’re looking forward to the next wave of regulated legal online sports betting in the United States.”
The company expanded its strategic review earlier this month. This was formed in May to investigate the sale of certain assets, and it now encompasses Catena’s entire European business.
Finally, the review is part of an effort to “free up resources” as Catena looks to expand into new markets, including North America.
Catena also released its Q2 results last week, revealing a 5% drop in revenue.