Scientific Games and Colorado Lottery extend contract as part of growth plan

Home » Scientific Games and Colorado Lottery extend contract as part of growth plan

Scientific Games and the Colorado Lottery have extended their existing agreement as part of a growth strategy to increase contributions to Colorado services.
The scratch game division of the Lottery will be a part of the Scientific Games Enhanced Partnership (SGEP) program, which is currently used by seven of the top ten performing instant game lotteries in the world. When compared to US lotteries without the program, SGEP drives nearly 40% higher performance in instant game weekly per capita retail sales.
Scientific Games has been supplying scratch games to the Lottery for nearly four decades, and this new contract extension will provide instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, and licensed brand services.

“We are focused on responsibly growing our scratch game product category for the enjoyment of Colorado players and maximising our returns to good cause programs in the state,” said Colorado Lottery Director Tom Seaver.

“The Lottery and our retailers will benefit from operational efficiencies as a result of this contract extension with Scientific Games.”

To support the partnership, Scientific Games has committed to creating in-state jobs by building a new office in Lakewood, Colorado.

President of Scientific Games for the Americas and Global Instant Products “This is an exciting opportunity for the Colorado Lottery and Scientific Games teams to expand our work together to entertain players while also benefiting environmental and education programs in the state,” said John Schulz.

“Through an SGEP partnership that includes our SCiQ technology, we look forward to taking our collaborative efforts to the next level.”

SCiQ technology will be deployed at select Colorado Lottery retailers as part of the agreement, with the goal of streamlining scratch game operational and accounting procedures.

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