Almost Friday Media, a content network and lifestyle brand, has announced a content partnership with BetMGM in a multi-channel deal to deliver assets across social, digital, and physical media.
Almost Friday will deliver content via social media, YouTube, Discord, livestreams, podcasts, events, merchandise, and newsletters.
According to the terms of the agreement, Almost Friday users will have access to co-branded promotions, betting opportunities, exclusive merchandise, and live events, as well as a media plan delivered across the network.
President and COO Andrew Kenward stated on Friday: “Sports is an important component of the Almost Friday content ecosystem. We understand that as sports betting becomes more popular in the United States, it can be intimidating for newcomers.
“We’re excited to collaborate with BetMGM to create content that demonstrates how to responsibly enjoy the phenomenon that’s sweeping the country.”
Almost Friday has a network of over 25 brands, with over seven million followers and over 120 million impressions per week.
Matt Prevost, CRO at BetMGM, stated: “Elevated, organic content is a key component in our plans to differentiate BetMGM’s voice as a premium online gaming platform. Almost Friday Media is an excellent partner in helping us maintain our position as an industry leader.”
BetMGM extended and expanded its multi-year, cross-platform agreement with SportsGrid this week.
BetMGM will now provide odds and promotions for the entire Ferrall Coast to Coast broadcast, while SportsGrid’s lead pro football analyst Warren Sharpe will air live reports from MGM Resorts locations across SportsGrid’s multimedia digital and social platforms.