Aruze Gaming appoints Lesley Hodges as Senior Director of Marketing

Home » Aruze Gaming appoints Lesley Hodges as Senior Director of Marketing

Lesley Hodges has been named Senior Director of Marketing at supplier Aruze Gaming.
Hodges, who has over 20 years of marketing experience in the gaming industry, will be in charge of designing, implementing, monitoring, and directing the company’s marketing strategies and programs. As the company expands its “Activ-Play” gaming portfolio, her new role will also include oversight of market research, product planning, and advertising functions.
Hodges previously worked at AGS and Bluberi, and Aruze hopes to leverage his experience as it expands globally.

“Marketing supports sales teams and helps them support our customers,” said Rob Ziems, President of Aruze Gaming. But we are also the company’s brand’s defenders and evangelists to a wide range of audiences.

“Any communications we put out both internally and externally must always portray the company as what it is: an accessible, fun, intuitive, and innovative gaming company that values its customers and its people, from the frontline technicians in the field all the way through every level of the organization.”

“Marketing and communications are critical for sharing our vision with our customers and partners,” Hodges added.

“The ability to effectively communicate the strides we’re making in active play gaming is critical to our efforts to continuously innovate and lead the gaming space.”

Aruze Gaming’s new cabinets will be discussed in the upcoming issue of Gambling Insider magazine.

Kurt Hansen, the supplier’s new Vice President of iGaming, was also announced in July.

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