Manchester City FC has signed a licensing agreement with Highlight Games, a virtual sports and games supplier based in London.
Highlight will have access to archive footage from Manchester City’s domestic and league cup games as part of the agreement. Highlight is set to launch a new Instant Win product featuring footage of Manchester City goals and football action in the form of an online scratch card game.
“I’m delighted to announce this licensing agreement with one of the most prestigious football clubs in the Premier League,” said Highlight Co-CEO Steven Holmes.
“With this agreement, Highlight Games will be able to expand its product portfolio even further by combining unique archive footage with Manchester City’s intellectual property to create premium branded games.”
“We are confident that the simplicity of our new Instant Win games, combined with the best goals from previous seasons of Manchester City, will prove very popular with players.”
Highlight provides a variety of sports betting experiences in a live video format. Its products are available in countries such as the United Kingdom, Italy, the United States, Greece, Turkey, Colombia, and the Philippines.
The supplier’s products can be delivered to sportsbooks or to the operator’s online platforms across retail, online, and mobile services.
Highlight announced plans in February to add virtual horse and dog betting to its portfolio in order to expand its product offering and drive growth.
Last year, the company acquired the rights to use archive footage from the Scottish Premiership in order to launch a suite of games featuring Scottish football action.