PandaScore has been chosen by William Hill as its new esports betting provider.
William Hill will use PandaScore’s odds feed across video game titles Dota2 and League of Legends under the terms of the agreement, with Sporting Solutions – which merged with PandaScore last year – facilitating distribution.
“We are excited to be collaborating with William Hill to help the operator expand and improve its esports betting offering using our cutting-edge odds feed,” said PandaScore Senior Sales Manager Dasha Kirilishina.
“Esports betting is on the verge of breaking into the mainstream, allowing operators to reach out to new audiences while also providing tremendous value to those who are already engaged with their brand.” William Hill has recognized the opportunity for growth and will be able to provide a leading esports betting experience through our odds feed.
“This is a fantastic deal for PandaScore, and it solidifies our market position as the leading esports data odds provider.”
William Hill will launch its odds feed product for Counter-Strike: Global Offensive later this year, with the operator planning to expand its esports betting product with the provider in the coming months based on player and community feedback.
“We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences,” said William Hill Global Director of Sportsbook Nick Maurice.
“However, in order to not only do this but do it correctly, we knew we needed to collaborate with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that.” We are excited to use its odds feed and unrivaled experience to elevate our esports betting customer experience.”