Following its partnership with BetMGM in Michigan, Greentube has expanded its presence in North America.
The Novomatic Digital Gaming and Entertainment division has expanded its presence in the region through the platform of Entain Gaming Group.
Greentube launched its games through the sports betting and iGaming operator in New Jersey earlier this year, marking the pair’s second collaboration to launch in a regulated US state.
Greentube titles such as Mighty Emperor, Mighty Elephant, and Mighty Sevens from the Diamond Cash series are now available to BetMGM customers in Michigan.
Greentube described the expansion as a “major milestone” for the company, which plans to expand its portfolio in all key regulated markets across the United States following its debut in New Jersey in 2021.
The company received its Michigan license earlier this year, and online gambling will be available in the state beginning in January 2021.
“The team is thrilled to be launching with BetMGM in Michigan, and we really appreciate the importance of this ongoing partnership,” Greentube Commercial Director David Bolas said. Greentube’s primary markets are the United States, particularly Michigan.
“It’s another very important step for us in the context of the larger US market, and we’re already preparing to launch in Pennsylvania.”
Greentube announced a new senior leadership appointment earlier this month, elevating Felipe Ludea to Chief Sportsbook Officer, a first for the company. Ludea has joined Greentube’s Board of Directors in addition to his new C-level position.