TransUnion has published the findings of its study on the impact of rising inflation on US sports bettors and the wider industry.
According to its research, which has been conducted through 2022, once inflation reached 6%, the figures clearly indicated a sharp drop in gaming revenue directly following the decline in consumer liquidity. This is a trend that can be seen throughout the gaming industry in the United States.
Online sports bettors, on the other hand, appear to be well aware of the impact of inflation, with 38% having saved more emergency savings in the last three months, compared to just 28% of the general population. However, online sports bettors were more likely than the general population to use available credit and retirement savings, while bettors were less likely to be able to pay credit card bills.
Online sports bettors were also 54% more likely to earn higher levels of income than those who did not – defined as earning more than $100,000 per year.
Declan Raines, TransUnion’s Head of US Gaming, commented on the report’s findings, saying, “At face value, most consumers engaging in mobile sports betting can likely afford to do so.” At the same time, our findings highlight how critical it is for operators to use comprehensive data to identify both resilient and distressed consumers, especially during times of economic uncertainty.
“Doing so can assist operators in protecting players and providing a safer experience to regulated betting consumers.”
As inflation shows no signs of abating anytime soon, the impact on the gaming industry has begun to become clear, as many people choose to save money in anticipation of the upcoming winter costs.