Loud, a YouTube esports content provider, has announced its first sports betting partnership with Midnite. In addition to the transaction, Loud’s parent company Spacecaps has invested in Midnite.
Loud will introduce Midnite’s esports and traditional sports betting platform to its 300 million followers.
The collaboration will last until 2022, and Midnite will create original content for Loud’s social media and digital video channels.
“When considering international wagering partnerships, Midnite distanced themselves with a powerful brand and active community,” said Loud Co-Founder Matthew Ho. We knew right away that they [Midnite] were the right partner for us.
“Betting on your favorite esports or traditional sports teams should be enjoyable, simple, and secure.” We’re thrilled to have Midnite on board as one of Loud’s premier branding partners.”
Loud and Midnite are both Brazilian companies, which was critical for Midnite in closing the deal.
“We are thrilled to be working with the teams at Loud,” said Midnite Co-Founder Nick Wright. This is more than just a standard sponsorship agreement; we are co-creating a new paradigm for org partnerships.
“We share the same values in terms of being a relatable and trustworthy brand for GenZ players to engage with their favorite games — whether that’s sports, esports, or casino games — and we’re excited to create memorable moments for fans to enjoy.”
Diego Tagliaferro, Midnite’s Country Manager for Brazil, added, “They are not only the largest esports organization in Brazil, but they also hold the same principles as Midnite, ensuring a collaborative and complementary partnership for months to come.”