HeadsUp Entertainment becomes Operational Partner of Emirates Draw

Home » HeadsUp Entertainment becomes Operational Partner of Emirates Draw

HeadsUp Entertainment will take over as Emirates Draw’s operational partner, expanding its international business.
HeadsUp is a Canadian operator and media company that specializes in iGaming, iLottery, esports, and sports betting, among other things.
With this latest agreement, the company will support the Emirates Draw product line. However, this agreement will allow HeadsUp to not only provide technology, but also to expand its global footprint.

HeadsUp has established a new team in Abu Dhabi to oversee this transaction, and it is already targeting “significant global markets.”

According to HeadsUp, the “enhanced platform” positions it to capitalize on international growth opportunities. HeadsUp is already cultivating formal business relationships in both India and South Africa to this end.

In addition, the company is developing revenue forecasting models for the platform’s current market, the UAE, as well as “projections for new market opportunities.”

Emirates Draw is a “standalone strategic new business unit,” according to HeadsUp, that is positioned for growth within its LotteryHub brand, which was acquired in late June.

This acquisition was followed in mid-August by HeadsUp’s acquisition of Spinola Gaming, a lottery software provider.

Meanwhile, EmiratesDraw.com is up and running, with “multiple draws, games, and lottery products,” according to HeadsUp.

Further details will be provided in a video presentation, according to the company, which stated: “Management will expand on the financial impact of this deal in its video shareholders presentation and outline the significance of this partnership.”