Southampton FC and Sportsbet.io have teamed up to create a new fan destination, which will be funded by the website’s “Crypto Fan Fund.”
Saints fans now have a new place to celebrate – or commiserate, as was the case last Saturday when the club was defeated 1-0 by Manchester United.
The Saints Social Club is a fan-only bar with artwork, kits, and memorabilia from Southampton’s 136-year history.
The destination will also feature stained-glass artwork of Southampton icons, both past and present, such as James Ward-Prowse, Alan Shearer, and Nathan Redmond, in a play on the club’s nickname.
“It’s been fantastic to work closely with the representatives of our Saints Voice panel and find out what really matters to them in order to bring the best matchday experiences for our fans,” said Sarah Batters, Southampton’s Director of Marketing & Partnerships.
“The new Saints Social Club will be a fantastic opportunity to bring our fans together and act as a real focal point for our local community,” said the club’s president, Chris Jones.
The Saints Social Club will be open to all fans throughout the season. It will also serve as a venue for Saints Foundation community events.
Meanwhile, Sportsbet is Southampton’s primary sponsor. The Crypto Fan Fund was established in November 2021, and the brand contributed two Bitcoin to it (BTC).
This was designated for a fan-led initiative, which resulted in the Northam, a pub near Southampton’s home ground, becoming a dedicated fan destination.
“It’s been a privilege to work with Saints Voice and the Southampton fans throughout this process, and we’re so excited to see the Saints Social Club come to fruition this summer,” said Helen Edwards, Head of Responsible Gambling at Sportsbet.io.