RushBet’s exclusive partnership with LaLiga in Colombia has been extended to the entire South American continent.
The Rush Street Interactive brand has signed an exclusive three-year deal with the Spanish football league.
Rush Street will receive intellectual property rights for the league’s top two divisions, LaLiga Santander and LaLiga Smartbank, as part of this agreement. Team names, shields, player images, and competition logos are among the rights granted.
Furthermore, RushBet will gain access to ex-LaLiga players, allowing customers of the sportsbook to meet and greet these ambassadors.
In addition, RushBet will receive merchandise (such as team jerseys and balls) to give away to customers at branding events, sports bars, and other giveaways.
“LaLiga is one of the most popular leagues around the world, and we are thrilled to be able to bring our valued customers up close and personal with this important league,” said Valentin Birnstein, General Manager of RSI Colombia.
“We are committed to providing top-tier content and high-quality entertainment to RushBet players, and expanding our partnership with LaLiga helps us achieve that goal.”
“This newly expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” said Oscar Mayo, Executive Director of LaLiga.
“As our fans know, we have played with passion for many years, and we are now thrilled to share all of LaLiga’s adrenaline with RushBet’s customers in Colombia and other countries.”