SportsGrid, a streaming network aimed primarily at bettors, has debuted on FuboTV in the United States and Canada.
The service intends to capitalize on the convergence of live sports programming and wagering, an area that FuboTV has recently focused on.
Earlier this month, the company released its second-quarter financial results, along with an announcement that it would conduct a “strategic review” of its wagering operations.
FuboTV said it was taking steps to “de-risk” its business and had decided not to go it alone in sports betting.
SportsGrid, on the other hand, is a 24-hour “wagering destination” that provides bettors and sports fans with real-time news, data, and analytics.
This includes daily NFL, NBA, and MLB odds, lines, matchups, and injury reports, among other leagues and sports.
“The SportsGrid Network viewer experience amplifies the emergence of new levels of fan engagement combined with the convergence of live sports programming and sports wagering,” according to the company.
Additionally, the network offers 18 hours of original programming hosted by a team of “on-air personalities, sports and sports betting experts, and guest contributors.”
This is being broadcast from studios near Madison Square Garden in New York City and the SG Studios & Production Hub in Holmdel, New Jersey.
“We are thrilled to be joining FuboTV – the timing is ideal with the upcoming NFL season and FIFA World Cup Soccer Championship,” said Jason Sukhraj, GM Canada & Syndication.
“The SportsGrid program lineup will provide real-time actionable analytics to engaged fans both before and during live games.”