BritishGambler study identifies disparity between male and female bettors’ behaviour

Home » BritishGambler study identifies disparity between male and female bettors’ behaviour

According to new research from affiliate BritishGambler.co.uk, women are more likely to play chance-based games, while men are more likely to bet on sports.
A study conducted between 1 January and 31 July examined the behavior of new depositing customers on 526 UK gambling websites. BritishGambler also conducted 850 interviews to learn more about the motivations of players.
The affiliate discovered that 78% of players of so-called “chance-based games” were female. When it comes to gambling, however, the opposite is true. 72% of sports bettors are men, according to BritishGambler research.

As a result, the affiliate concluded that men prefer “skill-based” competitions. This extends to games that are primarily chance-based, where male players will “attempt to impose some level of skill,” according to BritishGambler’s Alexander Kostin.

“It’s fascinating to look at the differences in male and female betting behavior,” Kostin said. “The study found that men are drawn to’skill-based’ betting, which is typically sports betting.”

“However, we discovered that even in games that are primarily chance-based, male punters attempt to impose some level of skill; for example, poker, which involves a massive amount of chance, is regarded as skill-based, and an impressive 83% of online poker players are men.”

Kostin went on to discuss how female gamblers behave differently than male gamblers, but that women are increasingly betting on sports.

He cited this summer’s Royal Ascot, where women placed nearly half of all wagers. However, according to Kostin, 78% of female players backed a specific mount “because of the horse’s name, the color of the silks, the jockey’s first name, or the color of the horse.”

He also noticed a difference in how male and female players handle defeat. “What’s also interesting when speaking to male and female bettors is that women are less keen to broadcast when they lose,” Kostin said.

“Meanwhile, the survey revealed that a big loss provides the majority of male punters with bragging rights because there’s machismo attached to being able to say: ‘I lost, but I can afford it,'” he added.

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