AGCO orders Unibet to pay CA$48,000 for alleged advertising infractions

Home » AGCO orders Unibet to pay CA$48,000 for alleged advertising infractions

Unibet was fined CA$48,000 (US$37,128) for violating Ontario’s advertising and inducement rules.
According to the Alcohol and Gaming Commission of Ontario, the penalty is for “alleged infractions” of the Registrar’s Standards for Internet Gaming (AGCO).
Marketing materials that “communicate gambling inducements, bonuses, and credits” are prohibited under Standard 2.05, except on an operator’s website or – once a player has given their consent – through direct advertising.

Unibet, on the other hand, allegedly violated this rule by posting or broadcasting multiple “broad gambling inducements” between May 19 and 22. According to the AGCO, these promoted “generous welcome offers.”

“We expect all registered operators to achieve and maintain high standards of responsible gambling, player protection, and game integrity,” said AGCO Chief Executive and Registrar Tom Mungham.

“The AGCO will continue to monitor the activities of these gaming sites to ensure they are meeting their obligations under the Gaming Control Act and the Standards.”

The AGCO then issued a more general warning to operators, stating that “the Standards were put in place to protect Ontarians.”

“Ontario strictly prohibits broad public advertising of bonuses and other gambling inducements, and the AGCO will continue to take regulatory action,” the statement continued.

Unibet may file an appeal with the aptly named Licence Appeal Tribunal (LAT), an adjudicatory body separate from the AGCO.

In Ontario, several other betting companies have been fined. BetMGM Canada and PointsBet were fined CA$48,000 and CA$30,000, respectively, in May. DraftKings Canada was fined $100,000 just recently.

These operators, like Unibet, were fined for violating Ontario’s marketing and inducement rules.

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