Desert Diamond Casinos and ASM Global enter multi-year partnership

Home » Desert Diamond Casinos and ASM Global enter multi-year partnership

Desert Diamond Casinos & Entertainment and ASM Global intend to collaborate to rename Glendale’s 18,000-seat facility Desert Diamond Arena.
Because the stadium is less than a mile from Glendale’s sports and entertainment district, Desert Diamond and ASM Global hope that the stadium rebrand will incorporate new sports opportunities and create a stronger synergy between the stadium and sports ground.
The new partners hope to accomplish this by introducing new headline events, linked promotions, special offers, and other perks.

In addition to a revitalized stadium, Desert Diamond hopes to expand its hotel and resort in the future.

Desert Diamond Casinos and ASM Global have agreed to a ten-year partnership, which will begin this autumn.

The stadium has already scheduled live events featuring Alan Jackson, Roger Waters, Pepe Aguilar, and Ateez.

“Desert Diamond Casinos has always been committed to building a successful West Valley community with diverse entertainment options,” said Mike Bean, CEO of the Tohono O’odham Gaming Enterprise.

“It just made sense to connect our capabilities with our neighbors at ASM Global and the City of Glendale so that we can provide the best experience possible for all of our guests.” We appreciate Glendale leaders’ vision in establishing a thriving sports and entertainment district where we can all succeed together.”

“This is about much more than changing the name of the arena,” ASM Global’s CCO Jason Oberlander added.

“By strengthening our relationship with Desert Diamond Casinos through this new agreement, we will be able to go further than ever before in providing our guests with the highest level of entertainment experiences.” This partnership with the City of Glendale is greater than the sum of its parts, and we are excited to move forward with this new opportunity.”

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