Present Creative, along with partner EQL Games, has entered into an agreement with the Michigan Lottery.
Present Creative will provide next-generation iLottery content to the United States’ longest-running lottery as part of the agreement.
Present Creative will collaborate with the Michigan Lottery to attract and retain customers by providing original online Instant Game content.
“The agreement facilitates Present Creative’s entry into the iLottery market by combining EQL Games’ extensive lottery network and RGS technology with Present Creative’s years of developing real money gaming and casual gaming experiences,” the group stated in a statement.
“By working together, the companies will be able to bring a portfolio of high-quality creative new content to the innovative US iLottery market.”
Present Creative, based in San Francisco with offices in Portland, Oregon, and Guadalajara, has been developing casino and iGaming products for blue chip content distributors such as AGS, IGT, Green Jade Games, and Greentube, after previously developing casual gaming products for BigFish, Disney Interactive, EA, GSN, Jam City, and Zynga.
“This is an exciting time to be in the iLottery market,” said Creative CEO Ben Sutherland, “and we appreciate EQL Games and Michigan Lottery’s recognition that we can deliver a balanced portfolio of classic game mechanics as well as some truly original ideas.”
“iLottery is one of the most exciting sectors in online gaming, not only because of its growth, but also because of its thirst for innovation.” This is a once-in-a-lifetime opportunity to leverage our decades of experience developing mobile-first games for a variety of markets and demographics.”