Pariplay has been approved as an authorized supplier in the city of Buenos Aires, Argentina.
The registration, obtained through the Government of the City of Buenos Aires’ (LOTBA) lottery, grants the NeoGames subsidiary access to “Argentina’s most dynamic city within the online sector,” according to a statement from Pariplay.
According to the company, Buenos Aires has a population of three million people and a strong gambling heritage, making it a market with significant potential. Through its Fusion aggregation platform, Pariplay is now providing a diverse portfolio of Tier-1 and localized content to city operators.
“The Autonomous City of Buenos Aires has a rich industry heritage, and it is very satisfying to have obtained our first supplier licence in Argentina,” Pariplay Managing Director Adrian Bailey said.
“LatAm is a major focus for us, and this city in particular has tremendous potential.” We are excited to collaborate with operators to provide players with the most diverse range of content available on the market, including games with unique local appeal.”
The City of Buenos Aires approval comes as the company continues to expand across Latin America, with the group already present in Mexico and Colombia.
Latin America and the Caribbean Pariplay Director “Buenos Aires is one of the most dynamic cities in the entire Latin American region when it comes to the online gambling sector,” said Jorge L Morales.
“This is a significant milestone for us in the region, and we look forward to forming new partnerships with local businesses and contributing to the success of this new regulated market.”